{"id":71502,"date":"2019-09-10T15:10:36","date_gmt":"2019-09-10T15:10:36","guid":{"rendered":"https:\/\/blog.arenaswim.com\/?p=71502"},"modified":"2019-09-12T14:04:06","modified_gmt":"2019-09-12T14:04:06","slug":"mark-spitz-returns-arena-new-global-ambassador-role","status":"publish","type":"post","link":"https:\/\/blog.arenaswim.com\/en\/events-competitions\/mark-spitz-returns-arena-new-global-ambassador-role\/","title":{"rendered":"Mark Spitz returns to arena in new global ambassador role"},"content":{"rendered":"

arena has announced the signing of American Olympic hero Mark Spitz as a brand ambassador, 46 years after he first collaborated with the company in the pioneering days of sports sponsorship.<\/strong> Spitz became an iconic figure at the 1972 Olympics in Munich, winning 7 gold medals, all in world record time, and helped to propel the efforts of entrepreneur Horst Dassler as he launched the arena brand in 1973.<\/p>\n

In winning all his events in Munich \u2013 100m & 200m freestyle, 100m & 200m butterfly, 4x100m & 4x200m freestyle relay, and 4x100m medley relay \u2013 Spitz set a record that stood for 36 years<\/strong> until Michael Phelps broke it with 8 gold medals at the 2008 Olympics in Beijing. He remains the second-most decorated Olympian in history (in terms of gold medals: 9) behind Phelps. Back in the 70s, the image of Spitz with his 7 gold medals and his moustache \u2013 grown as an act of rebellion in an era when other swimmers were shaving their body hair \u2013 transcended him from Olympic hero to cultural icon across the globe.<\/p>\n

Spitz proved to be a pioneer not only through his performances in the pool, he was also a trailblazer in athlete sponsorship.<\/strong> Not long after his herculean effort in Munich, at the young age of 22 Spitz retired from swimming \u2013 still an amateur sport at the time \u2013 in order to become arena\u2019s first sponsored athlete.\u00a0 Subsequently he was joined in the following years by other swimming icons, including Shane Gould, Don Shollander, Shirley Babashoff, and David Wilkie.<\/p>\n

\u201cThere\u2019s no doubt that swimming has changed since my day back in the 70s,\u201d says Spitz.<\/strong> \u201cIt\u2019s more technical, more professional, and the world\u2019s top athletes have to be a lot more conscious of their behavior, since they\u2019re expected to be role models for the younger generations. But there are also some fundamental things that are still the same \u2013 what it means to become a champion, what it means to be a leading brand; these are elements of the DNA, and they don\u2019t change. This is where I think we can work really well together, so I\u2019m very excited by our new collaboration. For me, to this day arena is still the best there is.\u201d<\/p>\n

Dassler\u2019s recruitment of Spitz and other athletes in the 70s marked the birth of professionalism.<\/strong> Since then, sponsorship is the cornerstone for success in professional swimming, from the individual all the way through to the world\u2019s most successful national federation, USA Swimming, for whom arena is today an official sponsor. Forty years ago, prohibitive sponsorship guidelines, limited resources, and economic realities forced many elite swimmers to retire in the prime of their athletic ability. \u00a0Today, however, the role of sponsorship has allowed athletic careers to thrive, providing athletes with the appropriate time and resources to dedicate to training and competition.<\/p>\n

In addition to being a pioneer in sports marketing, arena\u2019s beginnings marked it as an innovator<\/strong>, and since then it has developed a reputation for being at the vanguard of technological innovation in swimming. The company\u2019s history includes decades of breakthrough products, including the X-Glide in the new millennium \u2013 one of Time Magazine\u2019s 50 Best Inventions of 2009 \u2013 and most recently the Carbon range of racing suits, which led the field at FINA\u2019s 2019 World Championships in Gwangju, South Korea.<\/p>\n

The world of swimming has indeed changed over the past 47 years<\/strong>, and both Mark Spitz and arena played a material hand in initiating the changes that have ultimately brought the sport into the hi-tech, professional era that it finds itself in now. With the 2020 Olympics in Tokyo now firmly in the sights of all aspiring champions, it is somehow fitting that these two icons of the pool will once again be working on the same team.<\/p>\n

\u201cWe\u2019re very excited by the potential of our new collaboration with Mark,\u201d said arena North America\u2019s General Manager, Mark Pinger.<\/strong> \u201cHe\u2019s the first super-Olympian of the post-war era, and he\u2019s also a successful businessman and an accomplished TV presenter and speaker. Then there\u2019s a slightly rebellious side which adds a healthy amount of spice into the mix. We\u2019re looking forward to working with him, exploring ideas together, and leveraging his cachet to bring arena to the front and center of the swimming world\u2019s minds in North America.\u201d<\/p>\n

Mark Spitz Bio<\/strong><\/p>\n

Born:<\/strong>
\nFebruary 10, 1950; Modesto, California<\/p>\n

Best Results: <\/strong><\/p>\n

1972 Olympics, Munich<\/em><\/p>\n

– 7 gold (100 & 200 free, 100 & 200 butterfly, 4×100 & 4×200 free relay, 4×100 medley relay)<\/p>\n

1968 Olympics, Mexico City<\/em><\/p>\n

– 2 gold (4×100 & 4×200 free relay)<\/p>\n

– 1 silver (100 butterfly)<\/p>\n

– 1 bronze (100 free)<\/p>\n

1967 Pan American Games, Winnipeg<\/em><\/p>\n

– 5 gold (100 & 200 butterfly, 4×100 & 4×200 free relay, 4×100 medley relay)<\/p>\n

\n

Photo credit: Getty Images<\/p>\n","protected":false},"excerpt":{"rendered":"

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